The Corean production of cosmetics is known as one of the most innovative in the world, and it is ispiration for many emerging trends in Western and Eastern markets.

Innovation, and a winning strategy for marketing and product positioning, are the key drivers leading Korean brands to the success.

A delegation of Bio Basic Europe Top Management, Technical-Scientific Management and International Sale Representative will attend on the 8th and 9th May the Cosmetic Event organized by ICE Agency (Seoul - South Korea - Plaza Hotel).

Dr. Umberto Pianca (Managing Director & Technical Scientific Committee President)